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One thing that constantly bugs me about many of the products that get released is that they don’t tell you how to bring traffic to your site. You get a large e-book that tells you how to build an amazing site but not one chapter on traffic generation
It really doesn’t matter how good the product is with out traffic and good quality traffic there is no point in building it. “if you build it they will come” doesn’t apply to web sites. The most important thing when starting out is not books on building sites or exotic site building programs it’s learning how to get the traffic to your site.
You can have the best looking site in the world, with the perfect keywords but if you don’t know how to firstly attract the search engine spiders and then real human visitors then the site is going to have no value. Try selling a website and the first thing you will be asked is “What is the Income & what’s the traffic” The income is not particularly important. If I am buying a site I actually want the income to be as low as possible as it will be cheaper for me. Given a choice of a site with an income of $100 a month and 1000 visitors or a site with $10 per month and 2000 Visitors I’ll always go for the visitors.
Take time to develop your own traffic delivery system and you’ll have one less thing to worry about. Take time to find out what works and what doesn’t. I created a video for my members yesterday about how to get a site indexed and start generating traffic and I found something that got a new site into Google in less than 18 hours.
Using that method was completely new to me and although it impressed me it might have been a lucky one-off. I used it on another new domain this morning and found that it only took 3 hours before my site was referenced in Google. 3 Hours! Now that is very impressive.
It’s not surprising that the method I used isn’t listed in any manuals or e-books. Search engines constantly change the weighting they gives sites. it wasn’t long ago that Squidoo was the most important place to have a link to your site, that’s not the case anymore.
The easiest way to find the services that work is by seeing what ranks well in Google. Personally I will focus on Internet Marketing terms as marketers tend to be ahead of the pack on most things related to site promotion. I’ll then locate what services they are using to get links back to their sites and then test them on my new sites. If they work the get added to my spreadsheet and then used until something more effective comes along.
By choosing keywords wisely and using all the sites you have identified you can quickly start to dominate a niche. For a recent product launch I had 5 of the top 10 positions in Google for the product name that was launched. Needless to say I generated quite a few sales from Google traffic without having to resort to PPC.
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