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Even if you focus totally on pay per click advertising such as Google Adwords to promote your website, ebook or affilliate scheme you still need to create compelling adverts and persuasive landing pages or your sales will be lost. But everything you’ve been told is wrong!

They say you need a copy writer - they are wrong! Using a copywriter would spell disaster for your website! Their copy would be hollow and empty. Although punctuation perfect it would lack all your knowledge and passion that makes you unique and interesting.

They say you haven’t the time to write and if you did it wouldn’t be good enough - they are wrong! They create and foster this false idea to keep your self confidence low instead I show you how easy it can be. How easy you will find writing headlines and creating copy using the exact same techniques that turned be from a student who failed school English twice to a successful writer, editor and communications consultant!

They tell you that PLR copy is the answer - they are wrong! PLR (Private Label Rights) copy is dreadful. It’s the industrial approach to website content in which you can buy 100s of articles in one go.

They don’t want you to know how to write so that you keep going back to them.

They are the dusty academics and academics that like to make you feel stupid when you make mistakes and they just love pointing them out. There may not be an official conspiracy with a secret HQ but it’s just as effective. For example, when have you ever heard a copywriter say “Here’s a better way of doing it that will save you time and money”?

The answer is probably never because they don’t want you to know how to write, they don’t want you to realise that you are the best person to create your copy and they don’t want it to be quick and easy. Then they bill you. Not only do they bill you they then keep you in this trap so that you go back for more and more.

It’s time that you changed a few things and decided to create the compelling copy that the search engines and your customers will love. 1. Fire the copy writer - it is your opinions that count. 2. Answer your customer’s questions - By solving their problems they’ll come back for more. 3. Take control - only by taking ownership of all of your site including the content will you get the success you deserve.

Tags: Computers

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