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We are no longer satisfied with growing older and wiser. Years pass and wrinkles become visible. In a capitalist, commercial world, we want to live longer, but not in the traditional sense of growing old and living longer.

We fervently cling on to any youth-redeeming features we may have. We moan, groan and agonise over creeping wrinkles, crows feet. Lines around our eyes are a dead age giveaway to the opposite sex. This is where we can tap into the potential of organic skincare.

Women invest in anti-ageing creams, moisturisers and cleansers and the range of skin care products available. It’s the play on the national consciousness that make us feel we need to look young. Glossy womens’ mags plaster screaming headlines about the latest celebrity to slip under the knife or visiting the clinic for a botox top-up.

Anti-ageing skincare is big business. According to researchers Euromonitor, the UK facial skincare market was worth 751m in 2005, growing to a massive 71% since 1997. Fastest growing category is nourishers or anti-ageing products, which together with regular moisturisers account for 61.7% of total market sales.

Skin care companies long criticised for focussing on younger women, now have older role models to be the face of their products. Dior recently signed 47 year old actress Sharon Stone for a new advertising campaign for its anti-ageing line Capture and Estee Lauder has re-engaged Karen Graham, erstwhile model and spokeswoman for Resilience Lift.

Anti-ageing products receive rave reviews for the amount of peptides, fruit acids, antioxidants or Coenzyme Q10 and Retinol which is basically vitamin A. But which ones are the best? You can pay up to 229 for a 30ml pot of the La Prarie Range but according to the latest scientific study from the US on beauty-counter anti-ageing products, expensive products are not the best. The best performing anti-ageing product is actually the considerably cheaper Olay Regenerist, 16 for a 30ml pot.

So which anti-ageing products should we buy? Anti-ageing products are packed with peptides, fruit acids, antioxidants or Coenzyme Q10 and Retinol which is basically vitamin A. Pay up to 229 for a 30ml pot of the La Prarie Range, but according to the latest scientific study from the US on beauty-counter anti-ageing products, expensive products are not the best. The best performing anti-ageing product is actually the considerably cheaper Olay Regenerist, 16 for a 30ml pot.

Neal Yard’s Organic Beauty Oil is an excellent age-defying oil. This beauty oil is packed with nourishing omega fatty acids, essential nutrients and anti-oxidants that encourage the skin to regenerate naturally itself. Drizzle over your porridge or your salad and take it internally or apply onto your skin. Neal Yard’s skin-nourishing oils is also a hot favourite.

For those not in the know, Argan oil is known for its anti-ageing properties. For centuries, Argan oil has been used by Berber women in Morocco who use it to nourish their skin, hair and nails. Argans’ anti-ageing skin softening properties are well documented. Not only does it help to reduce wrinkles by restoring the skin’s water lipid layer but it also cools and soothes inflammation. Its anti-oxidant properties contribute to the neutralisation of free radicals, particularly useful in the polluted Western hemisphere. It helps cool skin that has been exposed to wind and the sun and also protects it in cold weather.

Tags: Health

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