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online game related news, reviews and links

Updated - 28 : 06 : 2006

New York, NY September 21, 2004 -– When inGamePartner’s Chief Marketing Officer Mark Nathanson wanted to develop a state-of-the-art ad server to deliver targeted advertisements to networked online game players, console based gamers, and the mobile market, he sat down with CTO Peter Sispoidis to draw up the specifications. Nathanson described his initial wish list: “In a universe of world-class ad servers,” he starts, “nothing less than best-of-breed functionality and design would suffice. We needed the ability to deliver branded advertising, sponsorship, loyalty, and reward programs, original vignettes, entire custom-branded game environments, and lead generation opportunities from day one — all with real-time tracking and robust reporting capabilities.” Sispoidis, whose previous technology projects have ranged from enterprise-class communication platforms to GPS-enabled race visualization software, was naturally unfazed.

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“Competition does much of the design work for us nowadays,” he says. “Most commercial ad servers on the market today are pretty bulletproof. The trick is to enhance and supplement what already works, and jettison what doesn’t. And while it’s nice sometimes to be the first guy to market with a new technology, it’s much more satisfying to be the best in a crowded field of worthy competitors.” The other senior members of his tech team — Justin Holmes and Jeffrey Thibeault — concur. Each brings years of game design and programming experience to the inGamePartners technical brain trust.

“My competition’s primary function,” says Holmes, “is to raise the level of my game.” Thibeault smiles: “And our primary function,” he says, “is to raise the level of everyone else’s game.” inGamePartners CEO Darren Herman was pleased with the results. “Functionality aside,” he says, “I wanted my tech team to develop an ad server so robust and so flexible that other companies would want to license and deploy it under their own labels. The surest sign of success is when others claim it as their own.” About inGamePartners: inGamePartners is the leading in-game advertising network, delivering best-of-breed CPM, sponsorship, transaction, and performance-based marketing programs — as well as cutting-edge market research and brand tracking — to online video gamers. As exclusive agent for some of the world’s largest online video game networks, inGamePartners represents a unique fusion of video game culture, agency experience, and proprietary technology — all committed to helping our network partners expand their revenue potential, while helping advertisers and their agencies deliver effective advertising and marketing messages to the market’s most coveted and elusive audience.

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Contact: Darren Herman Office: (800) 548-1388 ext. 2 Email: info@ingamepartners.com

Blizzard will soon allow players of its popular World of Warcraft massively multiplayer online role-playing game (MMORPG) to transfer characters between realms - a feature long sought after by players and a very welcome addition.

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