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Updated - 28 : 06 : 2006

New York, NY September 21, 2004 -– When inGamePartner’s Chief Marketing Officer Mark Nathanson wanted to develop a state-of-the-art ad server to deliver targeted advertisements to networked online game players, console based gamers, and the mobile market, he sat down with CTO Peter Sispoidis to draw up the specifications. Nathanson described his initial wish list: “In a universe of world-class ad servers,” he starts, “nothing less than best-of-breed functionality and design would suffice. We needed the ability to deliver branded advertising, sponsorship, loyalty, and reward programs, original vignettes, entire custom-branded game environments, and lead generation opportunities from day one — all with real-time tracking and robust reporting capabilities.” Sispoidis, whose previous technology projects have ranged from enterprise-class communication platforms to GPS-enabled race visualization software, was naturally unfazed.

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